PACPRINT VIDEO: Cross media integration with XMPie

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At PacPrint, XMPie is highlighting its variable data print solution, uDirect, for automating the production of personalised print campaigns, enabling print businesses to offer cross media campaigns to their clients.

XMPie's Enda Kavanagh at PacPrint.
XMPie's Enda Kavanagh at PacPrint.

The company says that with uDirect, businesses of all sizes can create and produce graphically rich documents, individualised to each recipient, using a single “easy-to-use” desktop VDP solution.

At PacPrint, Enda Kavanagh told Print21 publisher Lindy Hughson how, for brands, Covid has changed content and people's behaviours from a marketing and measurability point of view, and how brands can create measurable, dynamic content using XMPie's native plugin technology uDirect.

The technology was selected as one of Print21's Hot Picks from PacPrint.

Click on the video below to hear Kavanagh's views and find out more about how uDirect links design, data and production together for personalised print campaigns.

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